What does a responsive design mean? Why having responsive Drupal website is an important need of the entrepreneurs? Both these questions will be answered in this post one by one along with some statistics regarding the mobile usage.
All of us agree with the fact that the web technology is towards a rapid growth or advancement and the size of computing devices is getting reduced or becoming compact. Around a few decades ago, large screen size computers were used to perform the tasks that can now easily be done even on a mobile device. This evolution of the smart mobile devices have led to the development of responsive web pages using a powerful and feature-rich web development platform.
A responsive design is the one that responds in a similar way to every screen size whether computer or smart mobile device. There is not any other difference between responsive & normal websites except their viewing and compatibility with the devices. Responsive websites are independent of the screen size.
Importance of developing responsive web designs using Drupal
A responsive Drupal website is highly crucial in today’s competitive online business. Below we showcase a few points that reflect the importance of having responsive web designs:-
Improves ranking on Google
Search engines work on a specific rules or algorithms. Google, being the most preferred & powerful search engine, keeps on updating its algorithms from ranking perspectives. According to the latest updates, it prefers responsive designs more than normal websites and makes it quite easy for the search engine optimizers to rank them first on SERP.
Better conversions ratio
For analyzing direct traffic and conversions, Google Analytics is used by the SEO experts. Responsive websites get more clicks and conversions due to their accessibility on different devices. Such websites provide a better user experience that results in decreasing bounce rate and increasing conversions.
Responsive means more customers
Another important reason of developing a responsive Drupal website is that it ensures unlimited traffic without any restriction on the device.
Management is easy than expectations
Managing a responsive website is easier than a non-responsive one. Because in the former case, only a single SEO campaign is required while the latter one needs two SEO campaigns for optimizing the website. In general, managing one campaign is always easier than two.
Superb flexibility
Responsive designs show superb flexibility in contrast to conventional websites. This functionality of responsive websites increases their importance in the web development.
Statistics based on mobile usage
- Above 20% searches on Google are performed using smartphones and tablets
- 25.85 percent emails are checked using the mobile devices
- Two out of every three smartphone users are more likely to purchase the products
- Responsive websites increase 74% chances to get viewed by the visitors
The importance of a responsive Drupal website can be clearly understood with the help of the above-pointed stats and facts based on such designs. Responsive websites provide better results in every aspect of the online business as per the expectations.
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